Go-to-Market
Business Planning
Who We Help
• International company aiming to expand into North America
• Successful startup ready to mature its structure and processes for continued growth
• Large retailer with a department needing a transformational overhaul
• Established retail provider seeking refinement to better target grocery specifically
What We Do
There are two deceptively difficult questions that separate great business plans from average ones.
How unique is the offering?
How much value does it deliver?
Everything AYABE does in a Go-To-Market engagement is structured around answering these two questions to the extent that you’ll have the utmost confidence investing in the tactical execution of the resulting plan and able to succinctly communicate it. To accomplish this, we start by working through the most granular details and then build cohesive plans with increasing simplicity.
This foundational engagement covers most of the strategy required to launch a new product offering in a new market with a new team. Thus, it is fairly large in scope and is inclusive of the other AYABE solution projects.
The Project
Discovery Sessions
Collaborative Decisioning
Documentation Period
Delivery Presentations
Execution Period (Optional)
The Deliverables
Business Model Canvas
Ideal Customer Profiles (ICP)
Unique Selling Proposition (USP)
ROI Calculator
Sales & Marketing Plan
Weighted Pipeline measurement
Cost Drivers Analysis
Org Charts with RACI tables and Ways of Working (WoW)
Cascading Objectives & Key Results (OKRs)
Wildly Important Goals (WIGs)