top of page

Product Design & Roadmap

Who We Help

• Large retailer whose in-house solutions have become stale and need an injection of innovation
• Startup in need of expert assistance to write epics, stories, and specifications for development
• Established retail vendor seeking guidance on product competitiveness in grocery
• Leadership team conflicted over roadmap priorities and in need of an objective perspective

What We Do

If Sales isn't keeping the CEO and Chairman awake, then it's almost certain that Product is. Customer complaints and promises to prospects make for a never ending queue of enhancement requests, and everyone wants their list done now. Serious conflicts can arise when just one person or team is given the authority reign over development priorities.


But there is a better way - an objective value-driven process that everyone helps construct and therefore is bought into. We identify the primary KPIs that all product features should be judged by then create a scoreboard to weigh each effort against the others based on consensus. This also helps customer delivery teams downstream since it provides more upfront insight into what the feature will do for clients.


With so much retail and technical experience on hand, AYABE is often brought in to provide direct feedback on a solution’s product-market-fit and/or to detail high-potential product enhancements.

The Project

  1. Discovery Sessions

  2. Collaborative Decisioning

  3. Documentation Period

  4. Delivery Presentations

  5. Execution Period (Optional)

The Deliverables

  1. Product Feature ROI Calculator

  2. Product Roadmap Weighted Pipeline

  3. Product Prioritization Ways of Working (WoW)

  4. Epic Functional Specifications & User Stories (Optional)

bottom of page