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Sales Strategy & Execution

Who We Help

• Possess a strong, differentiated product but experiencing lagging sales pipeline health
• Enjoy high top-of-funnel interest but struggling to close late-stage deals
• Sales leadership is overtaxed and requires temporary assistance to capitalize on opportunities
• Recent transitions in sales leadership team have created a temporary gap to fill

What We Do

Sales being the lifeblood of any business, it is consistently the department that most keeps CEOs and Chairmans awake at night. While SaaS Sales is an increasingly complex operation, too many veteran leaders still advocate for a lone wolf deal making culture.


We engineer accountability and efficiency into your sales process with a prospecting tone that fosters long-term credibility. These processes are both more scalable and more cost effective as they reduce the need to entice the most seasoned professionals of your industry.


It’s also common for us to be brought in to “walk the talk” and work alongside the internal sales team to directly advance deals and win new business.

The Project

  1. Discovery Sessions

  2. Collaborative Decisioning

  3. Documentation Period

  4. Delivery Presentations

  5. Execution Period (Optional)

The Deliverables

  1. Prospect ROI Calculator

  2. Tablestakes services and capabilities vs. Unique services and capabilities

  3. Sales & Marketing Plan (Strategy & Tactics)

  4. Sales & Marketing Budget with OutBound and InBound campaigns

  5. Weighted Pipeline measurement

  6. Sales Lifecycle with MEDDIC guardrails per stage

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